Say hello to your new routine! This collection was designed to seamlessly carry you through every moment of your day—YES, your entire day. Start your early mornings wrapped in our dreamy 100% cotton pajamas that are cozy as they are comforting. Effortlessly move forward with your day with our perfectly coordinated day time outfits that will make you stand out.  Pair it all with our denim tote, our ID coin wallet, and makeup pouch that were thoughtfully designed to hold all the essentials that make you… you! At Teddy is Calling, we hope to bring out your uniqueness whilst bringing everyone together.

My story & The team

When I was 13 years old, I’d dream up business proposals to share with my dad, who would always chuckle at my big ideas. One of them was a makeup line which had me so excited that I would email Sephora and some beauty gurus with the hopes that they would do something to make my dreams a reality (they obviously did not). I was 17 when I uploaded my first ever YouTube video, and that rush of excitement for creating has never left me. Five years later, I realized it was time to take my desire to create even further and bring new visions to life.

Inspiration

The inspiration for this collection was directly drawn from my lifestyle: I am a full-time student who is constantly drowning in research papers and homework and a full-time YouTuber. In my first year, I wished that universities would have school uniforms because I was tired of looking crusty in class compared to some of the other girls (to be fair, I was running on three hours of sleep). Hence, our outfits are designed to help save you time while keeping our core values: Style and Comfort. Also, I love a good bed rot session and live in my PJs- ESPECIALLY during the winter season. I rejected all the other materials that weren’t 100% cotton while creating this set. It is verified to feel like clouds on your skin. <3

This collection used a lot of denim inspired by my 90s rom-com marathons this year. It was essential for me to get the perfect denim wash, so these items took the longest to create. We ensured to use premium material that is incredibly soft to the touch.

I hope you love it as much as I do!

Production & Photoshoot

Visiting the factory owners and workers to see how the clothes were made was truly meaningful for Teddy is Calling. It was essential for me to feel connected to everyone involved in the process, and it made me feel at peace knowing each product was curated with great precision and care.

So here we are, together. I can’t wait to see where this journey takes us.

Thank you for being part of Teddy is Calling.